Permission Based Marketing
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Hi friends and new readers
Randy May, here …
Permission Based Marketing … Are You Kidding Me … What the heck is Permission Based Marketing?
I have been learning about internet marketing now since September of 2010 and I can tell you, I have spent enough time at it now that I am really getting very impatient with the number of people that want to call themselves internet marketers, yet still have not learned the most simple form of on-line etiquette!
How many times have you been Skyped, Messaged or Emailed by an unknown person and all they had to say was some hyped up garbage and gave you a link to go to before it was too late! Ever experienced that?
I have and it just isn’t the way I believe business on the internet should be promoted. You know, there is a reason that Multi-Level Marketing has gotten such an ugly name in our society and quite frankly, the way things are going today, I think the internet marketing industry is beginning to take on that same kind of ugly!
I attended an excellent training conference this morning at Net Learning Academy that prompted me to sit down and write this post. Janet Legere, owner of Contact List Builder and several other programs that are focused on training and guiding marketers on the internet to succeed, spent 30 minutes showing us just how simple it is today to adapt a strategy of Permission Based Marketing. A strategy that will help all of us succeed and take the “UGLY” completely out of this business!
So just what is Permission Based Marketing? Look at the words. Marketing … Based … Permission. Hummm …… Oh I see … If I am going to develop long term, business relationships on the internet, I am going to get people’s Permission before I send them information about my business. Gosh, that makes sense. I will be giving information only to people that have said to me, “sure, you can send me your information”!
Are the lights coming on now?
What and excellent strategy … get their permission! If I was approached in this manner each day, I’m sure that I would not only pay more attention to people that contact me, but also I would be more inclined to take a look at what they have to offer or at least give them a courteous answer and hopefully begin a relationship with them based upon their etiquette and professionalism … they, in turn, would feel the same way about me. Sounds like a “Win / Win” situation to me … what do you think?
I have been using this strategy myself over the past few weeks after hearing about it in one of my favorite Skype support groups, and believe me, it is working well for me and for a number of others that are trying it. We have even developed, as a group, a very simple script that anyone can use that will surely get much more positive response to our marketing promotions.
If you would like to know more about the strategy of Permission Based Marketing, join my community by completing the form above right and we can discuss this further. If you are already a member, just contact me at your earliest convenience.